Brands implementing popular game ideas as Facebook App
The Mobile Store used Facebook App feature to promote the launch of two new Karbonn handsets.
- 1882 people used the app
- 669 people successfully completed the game
- 16,231 people reached on Facebook
The Mobile Store is a retail brand that claims to be a one stop solution for consumers that provides, multi brand handsets, accessories, connections, repairs, VAS e.t.c. all under one roof.
Promoting new product launch by the Karbonn Mobiles
Karbonn Mobiles had launched its two new handsets, Titanium S3 & Titanium S19 in the market. The MobileStore, being a mobile selling retail brand wanted to create a buzz about these smartphone handsets.
Our results prove that investing in a Facebook app does not go futile instead enables the brand to promote the features of the products if done following some basic parameters.
Replicating a well known game, 'Wheel of Fortune', a Facebook application based game, 'Spin It To Win It' was created in order to engage people and know about the features of the newly launched handsets. The promotion of the app was done through a series of posts on the brand's timeline.
A user, after filling in his personal details and selecting the smartphone that he wanted to win, got 5 chances to spin the wheel to unlock the 8 features (out of the 20 features on the wheel) mentioned in the game. If the wheel stops at the number that’s one of the features of the handset, the feature unlocked and user got chance to spin again. After the first trial of 5 spins, user had to invite minimum 5 friends to continue the game. Every 5 invites earned 5 more spins for the user. User had to unlock all the features of the handset in order to qualify.
Once the user unlocks all the features, user can come again after 24 hours and try to beat the best score.
Best score was calculated on the basis of minimum spins taken by user to unlock all the features of a handset.
Once, the user had unlocked all the features, a YouTube Video was played showing the unboxing of the mobile phone. The user had to watch the video and then submit an answer to the question that popped up.
The amazing response received from the participants pushed the brand to extend the contest for 15 more days.
Social Media Updates
Regular and innovative updates (based on real life situations) on Facebook and Twitter went out to make sure people keep coming back to play the game.
Facebook app feature helped the brand to create awareness about the new products launched.
The results of the campaign are as follows:
- 1882 Unique people used the app
- 1496 users played for Karbonn S19 & 1049 users played for Karbonn S3
- 669 people successfully completed the games
- The winners of the game unlocked the handset in 13 spins (for Karbonn S19) & 15 times (for Karbonn S3)
- 16,231 people reached on Facebook (Organically)
- More than 60,000 spins of the wheel
A story of success from a powerhouse in Digital Marketing.
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